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We help you build a culture of innovation that drives continuous improvement

Ongoing innovation

Building a culture of innovation is essential for any business to survive in an increasingly competitive economic market.

Innovation is not only about developing a new technology or creating a revolutionary product.

Innovation also means finding new ways of working and communicating with employees, customers and suppliers. This may be in the approach to the market, operations, internal processes or business model: you can find innovation in every area of a business.

In a fast-paced world, being able to question and improve quickly on a regular basis has become a key factor in competitiveness - or even a matter of survival.

An internal innovation hub

Our innovation team is made up of experts who all have extensive academic and professional experience. Leveraging this impressive expertise enables us to increase your ability to innovate, leading to greater competitiveness.

Opportunities and pressures

You can find opportunities for innovation everywhere. It may be the potential of digitalization, an underexploited market, or simply good ideas from your teams how to optimise tasks.

The need to innovate may also arise from threats, such as increasing competition or the requirement to launch new products in order to meet changing customer demand.

This is where we help you. Our dedicated team will demystify innovation and help you foster a culture of innovation. We provide you with a set of creative tools, approches and innovation methods to enable your organization to leverage the creativity of your team.

Our approach to innovation

A company does not become innovative overnight. Just because the leadership team have decided you need to be innovative, does not mean you will. Innovation is first and foremost a culture that must be present at every level of the organization. We organize events and workshops to make your teams aware of innovation and also to make innovation accessible to everyone.

M&BD Innovation Audit

Our M&BD © Innovation Audit allows you to quickly and simply assess your company's capacity and culture to innovate. It provides you with an overview as a starting point for decision making and for implementation of an innovation based strategy.

What are the outcomes?

Depending on the situation, our support can lead to many different outcomes. Here are some examples.
Ideation process and innovation methods

Before innovation can become a collective behaviour across the whole organization, it needs to be stimulated and organized. Our specialists can organize and boost idea generation by giving your teams the right habits, tools and attitudes.
Ideas evaluation and prioritization

When employees co-create and participate in innovation projects, you often end up with an outpouring of ideas. We help you sort through them, assess their relevance and prioritise them for easier implementation. And finally, we help you communicate back to your teams.

Case studies

Here are some examples of how we have helped companies to become aware of their innovation capacity - or to develop it.


We can support you at various points, with various goals. It is up to you to decide whether you want our support for one or more of these steps.

Analysis and recommendations

We assess your capacity to innovate, identify high potential teams and identify areas for improvement.

Concepts and planning

Support within a company? Organizing existing innovation efforts? We suggest several action plans with their associated decision criteria.

Implementation and monitoring

We can either implement the chosen concept with our own teams or supervise the work of specialists chosen by you, based on your preferences.

M&BD Innovation Audit

Find out how our innovation audit works.

Any questions?
Would you like to contact us?

We would be happy to discuss your prospects and how we can help.