We help you develop and communicate your offering, targeting the right markets to create long term value
Resources for growth
Increasing your revenue is key for the survival and development of your business in the long term. For a company, generating profitable revenues is essential. It is required to finance your operations and to develop and enable the growth of your business. So it is important to be clear about the added value you can provide to your customer. You need to know how to communicate it, which market to approach and how to reach your customers.
The basics: how to increase your revenue
You will need to offer products and services tailored to your markets, to increase the profitability of your product portfolio, to target the clients with whom you have the best chance of success, to effectively communicate your value propositions and to boost your sales force… All this requires a clear understanding of your markets, reliable information and data, objective analytical skills and operational skills for implementation. This is where we help.
In any market, there are always customer segments that are underserved - or not served at all. Or an innovation that provides access to new customers. Sometimes it is your ambition that drives you to reinvent the company. How to gain market share? How to become the market leader? How to be the most innovative market player? These questions help you optimise existing revenue and find new sources of revenue.
We are experts in revenue optimisation. Our team brings together a wealth of knowledge at different strategic levels, business development and commercial management. This expertise enables us to detect opportunities, identify threats and help you make the best decisions.
Our approach to marketing and business development
Optimising your revenue provides different avenues.
First of all, there is the marketing, i.e. your offering: do your products or services perform well? Do they address real market needs? Who are your customers? Answering these kinds of questions can lead to many solutions. The second aspect is business development. In other words, selling: how does a sales meeting work? What is your cost of acquisition of a new customer? Are there unnecessary and costly steps in the process? How can you be more effective?
You can probably answer these questions, but how accurately? When was your last statistical analysis? Our expertise will enable you to get more precise answers.
Audit of your commercial proposition
We have created a diagnostic tool to measure the health of your business development. Within a very short period of time, we check over sixty points looking at strategic, tactical and operational levels. We then provide you with a comprehensive report which presents an immediate overview of the growth opportunities available to your company.
Depending on the situation, our intervention can lead to very different results. Here are some examples.
Strategic marketing and communication plan
A marketing and communication plan is an essential tool to help you organize your initiatives in a structured and planful way. It includes a competitive analysis, describes your target audiences and the appropriate communication channels. It details your value proposition and formulates the key messages to be communicated. It may include a time sequenced action plan, with performance indicators and budget monitoring.
Nowadays, your brand is one of the most important assets. It is essential to manage your company image so that it matches your goals and is tailored to your market. An effective brand strategy will also enable you to build customer loyalty, increase your revenue per customer and raise awareness of your brand with specific activities.
Business development plan
To help you conquer your markets, you need a plan. This defines the distribution channels suitable for each target customers. It includes the tools and approaches to selling. The plan also describes in detail the commercial policy, the organization of your sales team and the management of customer information.
Training plan for sales managers Regardless of your sector of activity, improving your sales training is a key factor in the success of your business development. In addition to any soft skill requirements, the sales manager training plan sets out the essential knowledge for your product portfolio. It also describes the methodology to professionalise the sales process, structure onboarding of new sales people obtain formal certification.
Some of our projects
Here are some examples of how we have helped companies to increase their revenues or improve their profitability.
Their professionalism and the quality of their work were extremely convincing. The M&BD team has always been responsive, available, and very attentive.
Director of an IT services company
We can support you at various points, with various goals. It is up to you to decide whether you want our support for one or more of these steps.
Analysis and recommendations
We take a close look at your offering, your positioning and approach to the market, and the effectiveness of your commercial activity.
Concepts and planning
We develop your marketing and sales strategy, accompanied by a complete and detailed action plan. Activity planning, identification of the means and resources required, strategic priorities. And our plans are always accompanied by criteria to make your decision easier.
Implementation and monitoring
We handle the full deployment of the selected plans: by implementing the defined actions or by supervising the work of specialists you have chosen. This monitoring phase is constantly evaluated using performance indicators.